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A$AP Ferg Becomes the Face of adidas’ PureBoost DPR Campaign

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A$AP Ferg isn’t just a rapper and a style icon — he’s a runner too. And he runs int he adidas PureBoost DPR.

Shot on the beautiful Willy B (the Brooklyn Bridge is for tourists, and the view is lame compared to the Williamsburg Bridge), the campaign imagery follows A$AP Ferg as he runs through the streets of NYC with his stylist and running coach Kwasi Kessie.

The adidas PureBoost DPR is a minimalist runner that features a Boost midsole, one-piece engineered circular knit upper, a wider forefoot to create a stable platform, 8mm heel-to-toe offset, and the usual StretchWeb outsole for traction.

For more information check out Nightwing2303’s adidas PureBoost DPR performance review.

The PureBoost DPR is available now on sale at Eastbay.com for $120 (the multicolor build has been marked down to $130). A blue LTD colorway ($170) arrives on October 26, a white on November 1, and a grey on December 1.

Have you been running in the PureBoost DPR? Share your experience in the comments below.

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Source: adidas

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