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adidas Unveils the Ultra Boost

adidas Unveils the Ultra Boost

Today, adidas unveils the Ultra Boost – what they call the best running shoe ever.

These things are packed with tech. 20% more Boost is used, TORSION system is in place, external heel counter, stretch web rubber outsole, and best of all… they used PrimeKnit along the entire upper.

The adidas Ultra Boost will be available at adidas.com and select retailers nationwide on February 11 for $180.

adidas Unveils the Ultra Boost 1

adidas Unveils the Ultra Boost 2

adidas Unveils the Ultra Boost 3

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adidas Unveils the Ultra Boost 6

14 comments
    1. Yeah lol continental rubber compound if you didnt know is the same rubber formula for tires, just probably tweaked a little for better running shoe performance. it should last about 10 times longer than the rest of the boost lineup too, this rubber is super thick. Not like that nike bs where they paint a couple black squares on the bottom and call it “optimal targeted traction”

  1. Love them, Adidas design has been much better since they introduce new designers. Did they contribute that much? Idk, but Flux, Turbular, ultra boost, they all look fantastic

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