adidas Unveils the PureBOOST DPR

adidas Running has unveiled the latest in the PureBOOST line: the adidas PureBOOST DPR.

Made with a new 8mm heel-to-toe offset, adidas hopes to have created the most natural BOOST platform yet.

“All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on,” said Stephan Schneider, product manager at adidas Global Running. “We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature BOOST technology allows the feet to sit lower, deeper, and much closer to the streets.” – adidas

The PureBOOST DPR’s tech specs include:

• One-piece engineered circular knit upper – Aramis-tested for a seamless and adaptive fit, wrapping the foot from the inside of the midfoot around to the outside.
• Heel fit counter system – designed to enhance the support of the foot and the Achilles, allowing the foot to move effortlessly with the shoe.
• Wider forefoot – should provide a more stable platform that tailors itself in the pivotal moments of transition when running over varied urban surfaces and around corners.
• Stretchweb outsole – enabling a smoother and more flexible ride.
• BOOST – ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground.

The adidas PureBOOST DPR will be available starting on May 18 for $150 while select limited edition models will retail for $170.

Feel free to share your thoughts on the latest PureBOOST incarnation and stay tuned for updates on upcoming colorways.

Source: adidas Running