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adidas Unveils Pure Boost for Ultimate Style and Comfort

adidas Unveils Pure Boost for Ultimate Style and Comfort 1

Combining the ultimate in style and performance, adidas today unveils Pure Boost. Pure is the first shoe with an entire Boost cushioning midsole, providing maximum energy return and comfort in a simple, pure design.

Top designers from adidas Sport Performance, Y-3 and Originals combined their expertise to create a stylish, lightweight, comfortable shoe that can be worn with anything in the closet.

adidas Unveils Pure Boost for Ultimate Style and Comfort 5

“This visually stunning shoe is the purest iteration of Boost,” said James Carnes, global creative director of performance at adidas. “With Pure Boost, we designed the shoe to be stripped down to its rawest form and to highlight the innovative technology in a totally clean and modern look.”

Carnes continued, “The fresh silhouette and simple upper make Pure Boost a blank canvas for you to combine with any outfit.”

adidas Unveils Pure Boost for Ultimate Style and Comfort 2At only 8.3 ounces for men and 6.3 ounces for women, Pure Boost features a breathable four-way stretch seamless upper and no sockliner to enhance the feeling of standing directly on Boost cushioning. The TIRRENINA suede heel, a sustainable luxury fiber that is made without any solvents during the manufacturing process, adds a fashion element and keeps your foot in place without restricting movement.

Pure Boost is available for $120 on May 14 at adidas.com, adidas Sport Performance stores and exclusively at footlocker.com, Foot Locker, Lady Foot Locker and SIX:02 stores.

Launch colorways include four for men (Black/ White/Clear Grey, Solar Blue/Solar Blue/Clear Grey, Tech Grey/Metallic Silver/Clear Grey, and Infrared/Infrared/Clear Grey) and four for women (Black/ White/Clear Grey, Clear Grey/White/Clear Grey, Bold Pink/Bold Pink/Clear Grey and Solar Pink/Core Pink/Clear Grey). Additional colorways and prints will be available this summer.

adidas Unveils Pure Boost for Ultimate Style and Comfort 4

    1. Wow these are a must buy! I read that the inner footbed has cutouts so you can feel the boost more and there’s no EVA on top of the boost :O The outsole also has similar cutouts to allow the boost to expand, crazy stuff!! These look insanely comfortable!!

    1. These don’t seem to be in quite the same category as Nike Free’s. Free’s are more of a minimalistic shoe, as far as cushioning goes, with maximum flexibility that allows for a more natural gait. Admittedly I haven’t worn a Boost shoe yet, but the sole doesn’t seem as flexible as a Free and it seemingly provides much more cushion. If anything, the pic of that blue colorway reminds me of a slightly more functional Roshe.

      1. These will most likely be more flexible since they don’t have the tpu plate that the Energy Boost had.

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