adidas Athletics has joined the fight against marine plastic pollution by releasing the brands first-ever Parley weave adidas Z.N.E. Hoodies and Pants made with Parley Ocean Plastic yarn. The new campaign will be fronted by swimmers Coralie Balmy and João de Lucca.
Over the last three years, Parley for the Oceans has worked with adidas to turn plastic bottles — intercepted from beaches in the Maldives and coastal areas — into yarn. That yarn can be woven to create a more sustainable form of Primeknit, and now, it is being woven to create fully-fledged garments in an effort to turn threat into thread.
“The ocean is everything to me, it’s where I train, compete, work and relax,” said French swimming athlete Coralie Balmy in a statement. “I have chosen to dedicate my life to its protection, so I am excited to support the launch of the new adidas Z.N.E. Hoodie Parley. Through my involvement in the campaign I hope to help raise awareness for the cause and demonstrate how innovation and sport can inspire change. The hoodie is stylish and comfortable, and knowing it helps to protect the waters is important to my environmental values.”
The adidas Z.N.E. Hoodie is a 89% polyester, 9% nylon, and 2% elastane flat knit mix with a high funnel neck. The roomy hood is large enough to fit over headphones and the regular fit is wider at the body with a straight silhouette. The adidas Z.N.E. Pant is a 88% polyester, 11% nylon, and 1% elastane flat knit mix with front zip pockets and drawcord ribbed waist. The regular tapered fit should be roomy enough for most with a narrow ankle. Both pieces are designed with zones of ventilation and flexibility.
Besides for high prices — the ZNE Hoodie retails for $180, the pants for $150 — the garments come with tons of care instructions so make sure to check those before purchasing. The pieces are available now in both black and blue for women and men at adidas.com.
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