Football players want to strike fear into their opponents at the line of scrimmage. With Halloween serving as a backdrop and inspiration, adidas designers took otherworldly themes from the October “holiday” and incorporated them into a singular design for players to make a statement with their cleats and their play.
With a skeleton serving as a baseline idea, the team created a 3-D graphic that showcases the bones of an alien foot as it would appear inside an actual cleat. The optical effect gives the illusion of what players would see if looking directly through upper and materials down onto the bones of a supernatural athlete´s foot. Form meets function as the 3-D skeletal patterns follow an anatomical truth in order to give a realistic view of the foot and bones in action.
To further represent a transformation from a mere mortal to a supernatural power on the gridiron, the skeletal graphic utilizes reflective glow-in-the-dark materials to highlight the bones and structure of the foot in order to create a disruptive design and intimidation factor on the field.
The 2017 Freak x KEVLARStronger than carbon, faster than the competition. The 2017 Freak x KEVLAR upper is constructed from a durable, flexible a SPRINTSKIN that provides mid-cut support with a low-cut feel. It is meant to accommodate the players that would be categorized as “freak athletes”. The 5-STAR FRAME, featuring a plate reinforced with KEVLAR, is the optimum blend of lightweight, strength and traction.
The 2017 adizero 5-Star 6.0 x KEVLARDesigned to showcase style and engineered for playmakers, the adizero 5-Star 6.0 x KEVLAR is lighter than any competitor cleat. The Unearthed 2017 adizero 5-Star 6.0 upper is constructed from a durable, flexible a SPRINTSKIN upper. The 5-STAR FRAME, featuring a plate reinforced with KEVLAR, is the optimum blend of lightweight, strength and traction.As Adidas Football continues to blaze the trail of establishing a renewed #CLEATHEAD culture, the Unearthed Pack marks a new era of style combined with innovation and performance for Adidas football. The Unearthed 2017 Freak x KEVLAR and 2017 adizero 5-Star 6.0 x KEVLAR will be available on October 10 at Adidas.com.
Source: adidas
