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SoleSavy Presents: How Old Sneakers Became The Hottest New Trend

The buying vintage trend continues to grow as consumers around the world gravitate more towards purchasing naturally-aged, but well-maintained items. Buying reasonably priced items in a curated vintage shop is gaining more popularity than the wasteful, low-quality offerings of fast fashion or full-price retail offerings.

Sneaker enthusiasts are no exception to this concept, as more of them stray from buying the latest shoe of the moment in order to buy vintage or customize modern shoes to appear aged.

Our friends at SoleSavy have put together a feature article that goes in depth on this phenomenon and its various sneaker-related niches. They even talk about the rise of sneaker customizers purposefully distressing new pairs and the desire for vintage sneaker accessories.

You can read the full piece here.

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