A signature Nike athlete, not wearing his brand new, entirely innovative, marquee signature shoe? This is not the first time we have seen this happen this year (LeBron XI?) nor with Cristiano Ronaldo in general. Ronaldo took the field in Portugal’s ever important match against Germany this week, in a modified, low-cut Mercurial Superfly IV. Now, in any other year and with any other boot silo, this low-cut, normally shaped model would not be a deviation from his signature. But this is the year of Nike’s high ankle collar, and the Superfly IV is supposed to rule the World Cup alongside the Magista on Nike’s signature athletes. Instead, CR7 has preferred to take a traditional version of the Superfly to the training pitch and the field on game day. It is probably an occurrence unlikely to affect juggernaut sales from Nike. But the kids watching aren’t seeing the innovative new ankle collar Mercurials on their idol. Furthermore, the top Nike athlete in yet another sport is wearing his shoes, just not the signatures that Nike pushes and advertises with them as the flag bearer.
We will see if Ronaldo continues to wear this custom version of the Superfly IV, or perhaps just revert to the Mercurial X. Regardless, he will join LeBron with signature shoes that just don’t feel right enough to play in on the big stage. What do you make of this? Let us know in the comments below!
Images from SoccerBible