Philadelphia 76ers star center Joel Embiid will be leaving adidas and signing an endorsement deal with Under Armour, according to Yahoo Sports’ Pete Thamel.
Embiid will join Stephen Curry and Patty Mills as the top names endorsed by Under Armour, though he may be marketed as a co-star to Curry.
The Sixers star is one of the premier players and personalities in the NBA. Not only did he average nearly 23 points per game last season on of the Eastern Conference’s elite teams, but the Cameroonian hooper has quite the influence on social media as well. As of October 2018, Embiid has over 1.5 million followers on his Twitter account, @JoelEmbiid.
This may be exactly the jolt Under Armour needs to keep up with the ever-expanding basketball market. Nike’s stocks have consistently climbed, adidas is endorsing more and more players, and Puma has completely relaunched its basketball division by spending big money on some of the league’s most recognizable names.
Embiid is reportedly very excited about the chance to have his own signature shoe, according to Thamel, and that he wanted to “break” the idea that big men can’t have signature models. There’s no word on when a potential Embiid signature model will be coming
What’re your thoughts on Embiid signing with Under Armour? Let us know in the comments below, and stay tuned for more.