In celebration of Breaking2, Nike is releasing the NikeLab Zoom Fly SP.
Breaking2 is Nike’s innovation project to break the two-hour marathon barrier. While Eliud Kipchoge just missed the mark with a finishing time of 2:00:25, beating the world record by 2:32, Nike is celebrating with this special release of the Zoom Fly SP.
Check out all the official information below regarding the logos and branding. You can hit Nike+, nike.com/nikelab, and select retailers for these when they drop on June 8.
The NikeLab Zoom Fly SP utilizes ultra-lightweight, soft, and highly resilient Lunarlon foam to create a light and responsive underfoot experience. An embedded, full-length, carbon-infused nylon plate increases stiffness — and the plate has raised questions of legality. A high abrasion rubber in the heel adds durability and the shoe’s 10mm offset is designed to minimize Achilles strain while the 33-mm stack height should ensure impact protection mile after mile.
From Nike Inc:
SWOOSH PINWHEEL ICON
Created in 1976 by Nike’s first employee, Jeff Johnson, who fanned out the Swoosh to make a sunburst design
SPEED TRACK ICON
References the speed and elegance of auto racing at Autodromo Nationale Monza in Italy, where Breaking2 took place on May 6, 2017
FINISH CHECKER ICON
References the flags present at marathon finish lines
DIGITAL CLOCK GRAPHIC
References the brave attempt to break the two-hour marathon barrier and also nods to the original Nike Zoom Mayfly
INTERIOR TONGUE GRAPHICS
August 2015: The month and year the design was initiated
ALTRNT MAT V2: Indicating this is the second version of this translucent alternate material
STRETCH WVN: To communicate the material is stretch woven
EMB: The upper is also embroidered
Summer 2017: The season of the shoe’s release
“FAST” TEXT ON THE HEEL
FAST: Indicates the shoe is part of Nike’s FAST running series
INNOV CNCPT: Shows that it is an innovation concept
DSGN V7.2: Means this is the seventh iteration and second material direction of the upper design