Legendary Queensbridge icon Cormega, one of the most criminally underrated rappers of the last 20 years, has been recruited by Ewing Athletics for its latest 33 Hi collaboration.
Like with the Mikey Likes It Ice Cream x Ewing 33 Hi, Ewing has been joining forces with the people and brands in New York that are making moves. Mega, a big Ewing fan, had fans at Ewing that grew up listening to his music. Thus, the collaboration was just right.
Clothing brand 8&9 assisted in the design process of this premium grey suede 33 Hi. The heels flaunt bold MEGA embroidery and the shoe sits atop a translucent neon lime outsole.
The Cormega x 8&9 x Ewing 33 Hi will release in very limited numbers at a special launch event at Privilege NYC (84 Clinton St., NY, NY) on September 2 at 12 PM EDT (noon). An online release at ewingathletics.com will follow on September 6.
Additionally, Privilege and 8&9 created matching co-branded apparel pieces — a jacket ($120, but $20 off on the site with a promotion code) and tee shirt — limited to just 33 pieces each. Both pieces will be available at Privilege NYC at the launch.
What do you think about Ewing Athletics honoring an NYC rap legend?