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The Converse x Concepts Southern Flame Pack is a collaboration between two companies that call Boston, Massachusetts home. The pack celebrates the history of basketball, the sport created by James Naismith in the very same state. The pack includes special edition versions of the Converse Chuck 70 and the Converse All Star BB Evo. In the video, Chris takes a
The Converse All Star BB Evo, the 2nd generation of Converse’s reemergence in hoops, is here. It’s an evolution of the original Converse All Star Pro BB. Chris thinks the changes are for the better and even says they might be potential bad boys on court.
Since Draymond Green’s debut of the Converse G4 in low top form, along with Converse’s announcement of the shoe (and the initial leaks of the sneaker), we’ve seen quite a bit of interest in these performance basketball sneakers. While Converse did provide some details, there are still questions yet to be answered. We’re here to address them with an initial
Making a return to retail, the classic Converse Pro Leather is now available in a handful of original colorways.
Through end of day July 24th, Converse.com has a bunch of seasonal colorways of the Converse Chuck Taylor All Star available for $25 with the promo code COLOR. They have High Tops and Low Tops available in a good range of sizes. If you’ve beaten your last pair of Chucks into the ground now’s a good time to find a very
The Converse VLTG Mission V is available ahead of its August release.
The Converse All Star BB Evo, the 2nd generation of Converse’s reemergence in hoops, is here. It’s an evolution of the original Converse All Star Pro BB. Chris thinks the changes are for the better and even says they might be potential bad boys on court.
Since Draymond Green’s debut of the Converse G4 in low top form, along with Converse’s announcement of the shoe (and the initial leaks of the sneaker), we’ve seen quite a bit of interest in these performance basketball sneakers. While Converse did provide some details, there are still questions yet to be answered. We’re here to address them with an initial
Making a return to retail, the classic Converse Pro Leather is now available in a handful of original colorways.
The Converse VLTG Mission V is available ahead of its August release.
The best basketball shoes of 2019… so far. Spoiler alert… there are a lot of good ones to choose from this year.
Converse Basketball is back, again, with the Converse All Star Pro BB and here is our performance review.
Converse is a true American original. Converse was founded all the way back in 1908 by Marquis Mills Converse in Malden, Massachusetts. Mills had been a manager at a footwear manufacturing firm and decided to open his own footwear company named the Converse Rubber Shoe Company in February of 1908.
The company originally specialized in winterized rubber-soled shoes, for men, women, and children. The company was an immediate success, but it wouldn’t be until 1915 when they started producing athletic shoes.
Two years after the company’s foray into the athletic market, Converse would create what is perhaps the most iconic shoe ever. In 1917, the Converse All Star basketball shoe was introduced. Shortly after, in 1923, a man by the name of Charles H. “Chuck” Taylor walked into Converse complaining of sore feet.
The Converse All Star was one of the first shoes specifically designed to be worn when playing basketball. Chuck Taylor was a basketball player and provided valuable input on the design of the sneaker. Within a year, his suggestions were implemented and the definitive Converse All Star was born. It featured enhanced flexibility and support and included a distinctive star-shaped logo on the patch that protected the ankle. Taylor’s signature was also added to the logo and the shoe was renamed as the Chuck Taylor All Star.
Chuck Taylor was hired as a salesman and traveled across the country conducting basketball clinics and selling shoes. Taylor’s free basketball clinics continued for nearly thirty years in high school and college gyms and YMCAs around the United States.
In 1922, Taylor introduced a new marketing tool, the annual Converse Basketball Yearbook. This yearbook highlighted the best players and teams in the country and the greatest moments of the sport. He even selected his own list of All Americans. He was basically a hoops YouTuber before YouTube. The publication was also a great tool to promote the clinics and the Converse All Star basketball shoes.
During the 1970s, Converse bought its biggest competitor, PF Flyers, which led to a monopoly in the shoe market. Both brands were forced to separate later due to an antitrust lawsuit. Converse had dominated the basketball market up until that time and now watched as several competitors burst onto the scene including Puma, Adidas, and Nike.
Converse regained some popularity during the 1980s as casual footwear, but the brand became overdependent on the “All Star” brand, whose market collapsed by 1989–1990. By the year 2000, Converse slipped into dire financial trouble. Converse filed for bankruptcy on January 22, 2001.
In July of 2003, Nike purchased Converse with plans to revive the brand. By November 2012, Converse had disappeared completely from the NBA, Udonis Haslem, being the last NBA player wearing Converse on court.
Converse reentered the performance basketball market in 2019 with the launch of the All Star Pro BB. Since then, Converse has signed Kelly Oubre Jr., Draymond Green, and Shai Gilgeous-Alexander as signature athletes.
