Coming Spring 2016 to the BrandBlack footwear lineup is a sneaker named the ‘Ether’.
The shoe looks to feature a ballistic mesh side panel with suede and fuse overlays. What I’m curious about is the cushion; it looks like a gel midsole. I know many will be quick to think this does not look like a hoop shoe, but according to the source, the Ether is indeed a shoe made for the hardwood (or possibly the blacktop).
For now, this is the only visual we get, so we will have to wait on a wider view to pass further judgment. I just wonder how comfortable the cushion is. If judging a book by its cover was ever a good thing, I’d say it looks like walking on ether.
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