Under Armour has outsold adidas for the first time making the three stripes the third best selling sportswear brand in the U.S.
Even with Kevin Durant staying with the swoosh, Sara Germano of the Wall Street Journal reports that Under Amour has jumped passed adidas to become the second best selling sportswear brand in the U.S.. This is great for Under Armour as they have put in a lot of hard work to provide great products to athletes all around the world. Most of Under Armour’s success comes from apparel, but their recent surge in the sports footwear market has helped them become the second best sportswear company in country.
Since day 1 here at Wear Testers we give honest unbiased opinions on all the products we performance review, and Under Armour products have always performed great. Under Armour ‘s most recent on court model, the ClutchFit Drive, is a fantastic model that combines proven technology in Micro G foam, with new tech in the ClutchFit upper. The Anatomix Spawn line is amazing as well, and the Spine ClutchFit is a fantastic running model as well. Huge marketing campaigns for models such as the SpeedForm Apollo have helped Under Armour get exposure to build brand recognition and this definitely translates into sales.
As for adidas their recent drop is a concern, but with upcoming models that feature Boost foam like the D-Rose 5 should be something to look forward to. Also with their biggest star in basketball Derrick Rose healthy representing the three stripes, fans shouldn’t count adidas out just yet. A signature model from John Wall is on the Horizon, and the evolution of Damian Lillard into an NBA All-Star is great for adidas and givers fans something to look forward to.
Overall Under Armour’s presence has been felt in the sports footwear market thanks to consistent performing models and their recent success in the U.S. is well deserved. adidas is by no means going away; Under Armour and adidas are both great companies that provide quality products. While its great to see Under Armour rise through the ranks, this recent movement is great for the sportswear community as a whole and it gives athletes more options to choose from.