Yesterday, LeBron James took to Instagram to show off a never-before-seen colorway of the Air Zoom Generation.
As part of Nike’s Makers of the Game collection for All-Star Weekend, the brand is bringing back the fan-favorite Nike Air Zoom Generation ‘Wheat’.
With the resounding success of Nike’s Sneakeasy pop-up event in New York City, it was no surprise that Nike and Foot Locker teamed up again to ship the footwear shopping experience up to Boston.
LeBron’s first signature shoe, the Air Zoom Generation, is returning in time to close out Nike’s 2017 with a bang.
Originally just a sample from the early 2000s, it looks like the Air Zoom Generation ‘SVSM’ will get a retail release next year.
The next Nike Air Zoom Generation to see a retro release is rumored to be the original Black/Varsity Crimson colorway.
Want to take a trip down memory lane?
Now that StockX has partnered with Nike and the Cleveland Cavaliers to drop the historic Cavs Court SPO, Nike is ready to release the Air Zoom Generation.