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The Publish Brand x Onitsuka Tiger Collab Teaser

Publish Brand x Onitsuka Tiger 1

Late April will see the release of the two Publish Brand x Onitsuka Tiger collabs. Both done on the Colorado Eighty-Five MT Samsara, here’s a quick press blurb from Publish Brand:

Progressive fashion imprint Publish Brand is honored and excited to announce its forthcoming collaboration with Onitsuka Tiger. Forward-thinking in its design ideology, Publish Brand has emerged as an innovator in modern menswear by crafting premium goods and conceptual capsules since its inception. Re-launched in 2002, Onitsuka Tiger elevates lifestyle and performance product with premium collections of shoes, apparel and accessories. This spring, Publish Brand and Onitsuka Tiger come together to present two deluxe executions of the COLORADO EIGHTY-FIVE® MT SAMSARA™ model.

“We are so privileged to work with such an iconic brand,” said Alex James, Publish Brand Director. “For this collaboration, we wanted to tap into the rich history of the Onitsuka Tiger brand and give one of their classic runners a modern update. The end result is a hybrid runner chukka designed for the urban explorer.” 

“Publish Brand pushes the boundaries of design with its aspirational interpretations of classic styles,” said Cory Long, ASICS Lifestyle Senior Brand Manager. “Together we have created something special for consumers and look forward to releasing the collaboration this spring.”

The deep navy shade in the teaser shot and the ‘Today’ and ‘Tomorrow’ embossings in the heel seem promising. The two Publish Brand x Onitsuka Tiger collabs will hit select boutique retailers in late April. We don’t have pricing just yet, and these pictures seem to be just teasers, but when we have the full scoop, you’ll have it too.

Are you hopeful for these “hybrid runner chukkas” that riff off of Onitsuka Tiger history? Are you a Publish Brand fanatic? Sound off in the comments below.

Publish Brand x Onitsuka Tiger 2

About Onitsuka Tiger:

The Onitsuka Tiger brand, the forerunner of ASICS, was born in 1949.The brand began with Kihachiro Onitsuka’s commitment to promote youth health through sport. Since then, Onitsuka Tiger became synonymous with premium performance in sport. The legend lives on today as a lifestyle brand in the fusion of Japanese heritage and modern flair.With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories. Visit www.onitsukatiger.com for more information.

About Publish Brand:

PUBLISH BRAND exists to stir your imagination and, in turn, be inspired by you as well. We are part-time clothiers, full-time bridge builders. We aspire to refine daily life by delivering premium, timeless products and ideas that transcend the realms of art and fashion. Welcome to Publish Brand. 

Source: Publish Brand

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