In a final push to create hype and attention for the brand during the world’s greatest soccer tournament this summer, Nike has created a short animated film for the marketing campaign ‘Risk Everything”. This five minute film is well thought out and very well done in my opinion. The theme of the film focuses around why the world’s best soccer players stand out among their peers, and why the risks players take make the game what it is to the world. The short video includes different international kits, new Nike cleats, and athletes such as Ronaldo, Rooney, Ibrahimovic, and Neymar Jr. among many others in animated form.
Check this video out and let us know who you are rooting for in the World Cup! Also, do you agree with the plot of this film? Is the human element of taking risks for rewards alongside unique skill sets really what makes you watch the game?