According to Nike, the Kobe NXT 360 (which began as the Kobe AD NXT 360 and has since been shortened by the brand to just the Kobe 360) is inspired by one main basketball constant: offensive players that can create separation between themselves and defensive players can boost their scoring percentages.
In the lead up to the Kobe NXT 360’s release date on April 13, Nike is sharing the facts and figures that have informed its latest and greatest $200 basketball sneaker — as well as new details about the shoe’s cushioning. According to an MIT study, for every foot of space created by an offensive player against a defender, shooting percentage for NBA players rises by 2%.
Thus, the Kobe NXT 360 is designed to provide players with the “surest possible footing.” The shoe is three parts: wrap-around Flyknit 360, a drop-in dual density React and Lunarlon midsole, and an outsole.
When analyzing quickness around the three-point arc, weartesting conducted at Nike’s NXT and Sport Research Lab found that pushing off a banked surface allows for more force and quickness, which should help create separation from a defender.
According to Nike, the average NBA player runs two and a half miles per game but almost never in a straight line. Players make 50% more cuts on offense than they do on defense, and they make their fastest cuts running around in arcing curves (similar to the three-point arc).
Nike has also revealed more details about the drop-in midsole in the Kobe NXT 360; the midsole uses Lunarlon foam on the perimeter to provide a supportive platform while soft React technology is placed directly underfoot for comfort.
Finally, the Flynit 360 upper is steamed directly on its last to eliminate hard corners at the footbed. While the new method should improve containment and reduce waste, it may make the shoe difficult to wear for wide footers. We’ll know more once we have it in-hand.
While we wait for the Kobe NXT 360 to release, let us know what you think of the shoe now that you know more about it. At its price is it a cop? Or will you wait for the next one?