With three modern and new silhouettes, K-Swiss has stepped back into the sneaker culture fire with a bang — or three.
K-Swiss collaborated with young entrepreneurs like Anwar Carrots, Coco and Breezy, Elliot Tebele, and Karen Civil for its latest “Generation K” campaign. In the video above, the brand details what it means to be a “boss” and what it takes to achieve ones goals.
Constructed from quality materials for a truly modern aesthetic, these versatile silhouettes can be dressed up or dressed down.
The K-Swiss K Icon Knit ($100), pictured below, exudes the potential of all day wearability and comfort with its breathable knit upper and lightweight IMEVA midsole.
The Icon 66 ($85) silhouette is constructed from both old school materials like leather and modern textiles like knit. It features minimal branding and a streamlined look.
Finally, the Court Frasco ($75) features an all leather upper with tonal stitching. It offers versatility and a more classic look.
All three silhouettes are available now at K-Swiss’ online shop but the K Icon Knit is available in three colorways at Eastbay.com.