Jordan Brand officially unveils the Super.Fly 3.
This third edition of the popular hoop shoe looks incredibly sleeker than last years model(s) along the upper but boasts that superior performance materials are utilized. We have a re-engineered Flight Plate system along with the Unlocked Zoom in the forefoot, and the Zoom unit faces the way it originally had with the SF2 – this is the official retail version so what you see is what you’ll get.
I’m excited to try these out on-court, they look pretty beastly. Just like with the Air Jordan XX9, my only real reservation is that traction pattern but we’ll find out soon enough if it works or not.
Check out the press release below along with some detailed images and share your thoughts in the comment section.
With basketball season just around the corner, Jordan Brand unveils the latest iteration of the performance basketball powerhouse, the Jordan Super.Fly 3. A team of designers, working with Blake Griffin as muse, created a game-tested design to ensure optimal performance capabilities powered by flight.
With Griffin’s high-flying game being the inspiration to the design, the goal was to create a shoe that helps him jump even higher, with greater explosiveness. The team incorporated an evolved FlightPlate to provide the power for flight – with the addition of a tendril for a smoother heel-to-toe transition, while amplifying energy return from the Nike Zoom unit in the forefront.
“For the Jordan Super.Fly 3, I really wanted a shoe that allowed me to gain an explosive edge on court – with speed and my lift,” said Griffin, who will wear the shoe in the upcoming season. “I really like that FlightPlate not only makes me feel more powerful throughout the game, but also gives me confidence when I’m taking flight.”
On the shoe’s upper, synthetic overlays add additional structure on the toe and heel, as well as lightweight textile quarter panels to create a strong and durable exterior. Inspired by a sonic boom, the upper design brings the inspiration of the shoe to life in a vibrant pattern that is sure to be noticed as players around the world take flight in the Jordan Super.Fly 3.
The shoe also features the Flight Web fit system, which creates a stabilizing lockdown and adds support during powerful cuts and jumps. The webbed straps wrap around the foot and integrate the laces for fit throughout the midfoot. A sock-like inner sleeve and padded Achilles notch on the upper delivers a comfortable all-over fit.
The Jordan Super.Fly 3 will launch in two colorways on Oct. 1, and will be available for purchase at Jordan.com and global retailers for a suggested retail price of $140.