Complex just published a cool piece on adidas’ Boost technology and how it’s making the brand relevant again.
As most of you know, I’ve been a BIG fan of Boost ever since it made it’s debut in the original Energy Boost runner. I evernwrote an article on What to Expect When adidas Boost Technology Hits the Basketball Court. There have been some ups and downs but overall, all Boost has done is show just how much we can still improve upon our footwear.
Below is a small excerpt from their write-up, but make sure to give the entire article a read by clicking here, then come back and share your opinion on the subject.
We profiled adidas’ game-changing Boost technology, the foam midsole used on some of the most popular performance and lifestyle sneakers of today. We spoke with key figures on the adidas team, including Nic Galway, the VP who worked with Kanye West on his Yeezy Boosts.
Galway on working with Kanye:
“What’s unique about this shoe is that its completely new; everything on the 750 was new. So it wasn’t a typical process of taking something existing and building onto it, it was really starting from scratch and getting to know what Kanye West and adidias would be. That’s how we worked and getting that done in around 12 months is incredibly quick in this industry.”
Kanye’s reaction to Boost:
“He got to try the Pure Boost and his response was ‘this is amazing.'”
Waiting for the DRose 6…
Boost in my opinion is the best type of foam ever.
If Adidas continues to be on this pace in terms of innovation, I don’t see Nike catching up anytime soon.
It would be cool to have Boost implemented on some car seats.