Ever wanted to give feedback on a shoe’s design before it is produced? adidas Running is allowing its followers to vote for one of six different design options, which will eventually be produced and released, via Instagram’s “Poll” feature.
Followers can vote right now on the adidas Running Instagram account for their favorite design. The winning design will be produced in a limited run of 50 pairs, each individually numbered. Voters can also sign up for a chance to win a pair of the winning design. One of the designs that followers can vote for is the adidas UltraBoost XENO, previously released only as a customizable option.
“We are excited that for the first time in adidas Running we are using social media to enable creators all over the world to together create a unique design which we will then produce,” said Philipp Schapitz, Director Communications of adidas Running, in a statement. “We believe that customization is the best tool of self-expression and we are looking forward to seeing what our community creates for this iconic silhouette.”
The poll is open from now until 5PM EST on November 10. Be sure to go vote now on adidas Running’s Instagram page and sign up for a chance to win a pair.
Do you think that brands should give consumers more options to give feedback on upcoming designs? Do you think there is a future in letting the public decide what will be produced?
Source: adidas
DONE!
Just wish they would have done more than 50 pairs globally.