Behind the Scenes with adidas, Wall, Lillard, Holiday & A$AP Rocky for “Quick Ain’t Fair” Commercial

Damian Lillard and Jrue Holiday give fans a behind the scenes look at “Quick Ain’t Fair,” a new commercial for the adidas Crazyquick basketball shoe.

Narrated by rapper A$AP Rocky and featuring his song “Goldie,” the spot captures the mesmerizing, quick moves of John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). The spot opens with A$AP introducing a mythical family of quicks that balled wearing an advanced shoe, the Crazyquick, which helped them dominate their opponents to reach the highest levels of the game.

In the video, Damian and Jrue explain the concept as fans get a look at never-before-seen footage from the commercial.

Crazyquick features an innovative four quick zone outsole to provide maximum traction and flexibility for quick movements and is available now in five colorways $140 at adidas.com, Foot Locker & Finish Line.

Now, fans can also get in on the action of the commercial by naming moves from the commercial by following @adidasHoops and tagging #QuickAintFair.