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adidas Unveils the Pibe de Barr10 | Lionel Messi’s Signature Cleat

Today adidas unveiled the Pibe de Barr10, inspired by the Barrio of Las Heras, Rosario, where Messi learned to play the game.

The Pibe de Barr10 pays tribute to Messi’s childhood home while the cleat embodies Leo Messi’s soccer style. Speed traxion stud alignment and outsole are modeled on sprinters’ spikes, to provide the speed and agility to dominate on the pitch. 360˚ DRIBBLETEX coating provides for unprecedented control. Because of this, the ball will stick like glue in wet or dry conditions.

Messi will wear the Pibe de Barr10 beginning Wed., March 18., with the cleats being made available to purchase the following day – March 19 – on adidas.com and select retailers.

adidas Unveils the Pibe de Barr10 | Lionel Messi's Signature Cleat 2 adidas Unveils the Pibe de Barr10 | Lionel Messi's Signature Cleat 3

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