adidas introduces Crazyquick Footwear

adidas introduced their CrazyQuick Footwear yesterday at a special media event.

Along with their turf line, basketball footwear was a focal point as their adidas CrazyQuick on-court model was unveiled and tested.

For detailed images of the event, hit the jump. Pay attention to the table next to designer, Robbie Fuller, as you will see a special throwback adidas model that hasn’t yet made its way into Retro form.

PORTLAND, Ore.– March 8, 2013 – adidas today introduces the Crazyquick performance footwear line, the latest innovation designed specifically to help make athletes quicker. The Crazyquick line includes basketball, football, running and training footwear giving athletes greater controlled flexibility, better traction and optimal foot lock-down.

“We designed Crazyquick based on athletes’ insights,” said David Baxter, vice president of sport performance for adidas America. “The sports landscape is rapidly changing as athletes get faster and games get more intense and competitive. Speed is important but no longer enough in today’s game. Athletes know quickness is the defining factor in what distinguishes them when they’re on the field and court.”

Washington Wizards point guard John Wall debuted Crazyquick on court on March 6. The Crazyquick basketball shoe features four quick zones in the outsole that work with the shoe’s upper to provide maximum traction and flexibility for quick movements on court. The flexibility and direction of the herringbone traction and 17 unique diverging pods play a specific role in allowing players to be quicker.

“Quick is what separates me from other players in the league,” said Wall. “Quick is what gets me around defenders to get an open lane to the basket. In a league of fast guards, being quick is what makes my game unique.”

The toe zone features gradual flex and forward and backward traction orientation to ensure quicker push-off while the forefoot zone allows for independent suspension, increased flexibility and lateral traction to ensure quicker more aggressive lateral movements. The midfoot zone provides enhanced support and lateral traction for stability while still allowing the foot to flex and a heel zone features forward and backward traction for quick and multi-directional stopping and flexibility.

“From making explosives cut into the lane, grabbing a loose ball or being a lock down defender, quick is the key to elevating to the next level,” said Robbie Fuller, adidas advanced footwear category designer. “We designed Crazyquick with athletes in mind. Every player needs to be quick to out-perform the competition and this shoe gives them a unique advantage.”

Crazyquick endured the most extensive research and testing of any adidas basketball shoe as adidas examined more than 1,000 discrete basketball movements and tested the shoe’s performance with some of the most elite athletes in the game to develop the technology. Most notably, the shoes were comprehensively tested and received positive feedback from NBA players and NCAA teams including Louisville, Wisconsin, UCLA, Cincinnati and Baylor.

NFL Rookie of the Year Robert Griffin III of the Washington Redskins debuted the Crazyquick football cleat in December on Monday Night Football. The cleat’s QUICKFRAME plate features QuickStuds for improved traction during cuts and side-to-side movements, SprintStuds to promote foot rotation for increased traction during push-offs and BladeStuds to helps player stop quicker so they can get out of their cut faster.

“You’ve got to be quick to succeed in today’s game,” said Griffin III. “Quickness gives me the versatility to drop back in the pocket or take-off and run for the first down.”

adidas NCAA teams including Notre Dame, Wisconsin, Louisville and Northern Illinois laced up Crazyquick during their 2013 BCS bowl games and the best high school football players in the country competed in the new cleat at the 2013 U.S. Army All-American Bowl.

In addition to basketball and football, Crazyquick running and training shoes help athletes be quick during all phases of game preparation. The Crazyquick training shoe features four quick zones for improved control, flexibility and lateral support leading to quicker, multi-directional stopping and push-off. The minimally designed Crazyquick running shoe features a TECHFIT upper built for a skin-like fit to provide a natural run without sacrificing support, while the outsole design offers enhanced flexibility and traction to promote quick movements in all directions.

Crazyquick basketball and Crazyquick football will be available May 1 on adidas.com and retailers nationwide for $140 and $150. Crazyquick training and Crazyquick running will debut later this summer for $110 and $100.

adidas introduces Crazyquick Footwear