June is Pride Month in the United States; it’s a celebration of the LGBTQ+ community, and usually, sneaker brands offer special products for the occasion. Today, Under Armour unveiled its first-ever Pride Collection in partnership with Athlete Ally.
According to the Library of Congress, Pride Month honors the 1969 Stonewall Riots in Manhattan that spurred on the Gay Liberation Movement in the U.S. The movement soon adopted several symbols, like the pink triangle and rainbow flag, as markers of inclusion and support.
Under Armour’s Pride Month collection was created in partnership with Athlete Ally, a nonprofit organization that works towards eliminating homophobia and transphobia in sports with curriculum designed to foster inclusive and enriching environments for all athletes. All proceeds from the UA Pride collection will go towards Athlete Ally. This monetary contribution goes a step further than most of the brands that have released products for the LGBTQ+ community this month.
The UA Pride Series includes shorts, tees, and tanks with the slogan “United We Win” that emphasizes how much stronger we all are when we celebrate the culture, heritage, inclusivity, and diversity of all people. The focal point of the collection is the HOVR Sonic Pride ($110, available in both men’s and women’s) which features a jet black knit upper and a rainbow-colored HOVR midsole. You can learn everything you need to know about the shoe at Duke4005’s HOVR Sonic Performance Review.
Additionally, Under Armour will be highlighting LGBTQ+ athletes on its social media throughout the month on June. The brand has started with Josh Dixon, a former Team USA gymnast.
This Pride Collection is the first drop of Under Armour’s United We Win collection. It’s available now at UnderArmour.com and prices range from $25-$110.
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“When the burden of hiding who I was had been lifted, my navigation in the world of sports became a much lighter and happier place. I accepted the work, the challenges, the ebbs and flows that every athlete faces with a confidence and ownership within that I had never known. It was then that I realized that if fans, fellow athletes, youth, etc. didn’t see high achieving athletes who were celebrated for their accomplishments and their own authenticity, then the wide world of sports couldn’t fully have the cohesive, impactful presence in people’s lives that I know it can.” – @joshdixon, former Team USA gymnast. Photography by @mylesloftin. – UA advocates for equality, inclusion and opportunity for all athletes. That’s why we’ve partnered with @athleteally, a nonprofit dedicated to eliminating homophobia and transphobia in sports. Our UA Pride Collection supports their efforts to create curriculum designed to foster an inclusive and empowering environment for all athletes. Shop the collection at the link in bio. #WEWILL
Source: Under Armour