Under Armour Designer Leon Gu Breaks Down the HOVR Havoc

The Under Armour HOVR Havoc is the Baltimore brand’s latest basketball sneaker, and the very first to bring its innovative HOVR cushioning to basketball. Now, you can watch its designer Leon Gu break down the shoe.

“When we launched the HOVR Phantom it was really well received,” said Leon Gu in a statement. “We designed this Compression Energy Web that covers the HOVR foam to give you the maximum energy return. We wanted to introduce that technology into the basketball shoe and that’s where the HOVR Havoc was created.”

To make sure HOVR foam worked for basketball, Leon Gu placed the HOVR in the heel with a rim and core construction to focus energy into the powerful push off point of the shoe, according to Under Armour.

Gu gave the HOVR Havoc nothing less than full-length herringbone for tried-and-true traction that works both indoors and outdoors. Maneuverability is kept natural with anatomically correct flex grooves.

Borne from running and inspired by the HOVR Sonic and HOVR Phantom, the HOVR Havoc features a lightweight breathable upper that can achieve significant lockdown with a seamless, stretchable tongue and heel.

Come the 2018-19 NBA season, Under Armour athletes Dennis Smith Jr., Josh Jackson, and Terrance Ferguson will be rocking the HOVR Havoc on NBA hardwood.

under armour hovr havoc deconstructed

“The UA HOVR Havoc has been the most well-rounded basketball model I’ve worn from Under Armour in a long time,” wrote WearTesters captain Nightwing2303 in his HOVR Havoc Performance Review. You can learn more by checking out his video below.

The HOVR Havoc Low ($105) and HOVR Havoc Mid ($115) will release on August 31 at UA.com and at Under Armour Brand Houses.

What do you think of UA’s latest basketball shoe? Sound off in the comments below.

under armour hovr havoc leon gu

under armour hovr havoc low leon gu

under armour hovr havoc low

under armour hovr havoc josh jackson

under armour hovr havoc josh jackson

 

Source: Under Armour

3 Comments

  1. I’d love to cop this shoe- if the hovr was a bit longer. Sorry, I can’t do a shoe that doesn’t have forefoot cushioning. Thats the first place cushioning should go in a shoe for me. So close, yet so far.

    Hopefully ua will have a full-length hovr ball shoe someday, and it’ll require less break-in time.

  2. I agree, I don’t get shoe companies only putting cushion in the heal. If you’re landing on your heals you have bigger problems that cushioning lol.

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