To celebrate late night creativity in the city that never sleeps, Reebok and Foot Locker have enlisted creatives Cam’ron and Trevor “Trouble” Andrew for a new content series called 3:AM.
The series begins on December 12 and will explore how creativity thrives in cities while most people are asleep in their beds.
3:AM is both a content and event activation series that will begin in New York with rapper Cam’ron and artist Trevor “Trouble” Andrew. Both will be hosted at Foot Locker’s NYC33 space in New York on December 12 for a private event that will debut the first chapter of the 3:AM series.
3:AM will visit more cities in 2018, and Atlanta is the series’ next stop. Reebok will partner with creatives in each city for collaborative content and unique projects.
“At Reebok, we’re always on the search for the best creative minds to work with, the most unexpected collaborations, and the most innovative and daring ways to tell unique stories,” said Todd Krinsky, General Manager of Reebok Classic, in a statement. “The ‘3:AM’ series with Foot Locker allows us to do this in a boundary-breaking way, and we’re honored to have both Cam’ron and Trevor Andrew to launch the first chapter of this program.”
Check out the teaser below and let us know if you’re a late-night creative.