Yes, insoles are involved in almost all sports in which shoes are worn. Now, OrthoLite and the New York Yankees have announced a partnership. Here’s the presser:
OrthoLite, the leading provider of comfort and performance insoles, today announced a partnership with the New York Yankees. OrthoLite will serve as the Official Insole of the New York Yankees, as well as engage baseball fans at home games through a variety of initiatives and promotional efforts during the 2016-2017 seasons. The sponsorship will include prominent placement throughout Yankee Stadium, including rotating signage behind home plate, Foul Pole LED signage and exposure on the Left-Side LED Screen throughout the season. Fans can also be on the lookout for OrthoLite in Yankees Magazine and during an in-Stadium promotional day.
“The New York Yankees are one of the most celebrated franchises in Major League Baseball, and we are thrilled to partner with a team that places as much importance on performance as we do at OrthoLite,” said Glenn Barrett, Chief Executive Officer of OrthoLite. “When you’re on your feet at the game or at home cheering for the Yankees, we’re excited to be the Official Insole of the New York Yankees and embark on an exciting season together.”
OrthoLite insoles provide long lasting cushioning, unmatched breathability and moisture management. They are designed to fit all athletic and outdoor shoes and boots, and are the most affordable and easiest way to upgrade and extend the life of your shoes.
“We are very excited about our new sponsorship with OrthoLite, and hope that its Stadium signage and promotional programs will strengthen its brand awareness,” said Michael J. Tusiani, New York Yankees Senior Vice President Corporate Sales & Sponsorships.
Stay up to date by liking OrthoLite on Facebook and following the brand on Twitter @OrthoLite and Instagram@OrthoLiteFoam.
About OrthoLite:
OrthoLite, headquartered in Amherst, Mass., is the world’s leading supplier of open cell foam insoles found in more than 260 million adults’ and children’s shoes each year, including Nike, ASICS, Clarks, New Balance, Merrell, Puma, Vans and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, performance and breathability. OrthoLite is committed to helping athletes of all ages achieve their dreams. OrthoLite is a partner of Girls on the Run, the official insole of the American Trail Running Association (ATRA) and a founding sponsor of the Level Field Fund, an organization providing financial support necessary for uniquely talented athletes to be able to train and compete successfully. To purchase insoles or for more information, please visit www.OrthoLite.com.
