ON Footwear

History of On Footwear

On is a Swiss footwear brand that specializes in running shoes. The brand is only ten years old but it has already established itself as one of the premier running shoes on the market alongside brands such as Saucony, Asics and New Balance. The company was founded by 3 friends: former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti.

Oliver Bernhard had been a three-time world duathlon champion and multiple Ironman winner and was determined to design a running shoe that would give him the perfect running experience. In doing so, he crossed paths with a Swiss engineer who shared the ambition and had an idea on how to design a completely new kind of running shoe. It was a match made in heaven and the set out to create the perfect symbiosis between science and functionality.  

The main idea was to create a shoe that offered the user a “cushioned landing, firm take-off” and several prototypes where developed. It was at this point that Caspar Coppetti and David Allemann came aboard and the company was formally established the in Zürich in January 2010.  

In February of the same year, the prototypes they had developed won the ISPO Brand New Award, one of the most important prizes for innovation in sport. Test runners compared running in ON shoes to “running on clouds”. Just a couple months later the first On hit the shelves.

Table of Contents

ON Running Shoes

On Cloudswift Performance Review

The On Cloudswift was refreshed and improved in 2021. On Running tweaked the upper, the support wing, and the midsole’s Cloud placements. Does it all add up to a good running shoe? Let’s find out.

On Cloudflash Performance Review

The On Cloudflash is a carbon-plated racing shoe focused on shorter distances. It complements the On Cloudboom, the carbon-plated long distance shoe On launched in summer 2020. Similar to the Cloudboom, the On Cloudflash is a minimal racer with a lot of ground feel. Let’s find out how it performed out on the roads. Traction The On Cloudflash comes with great traction. It’s an odd addition to something so race focused. Usually, shoe companies sacrifice traction so a racing shoe weighs less. The Cloudflash outsole really grabs the ground using

On Cloud X Performance Review

It was shocking when The Rock, an Under Armour sponsored athlete, wore the On Cloud X for his videotaped Super Bowl introduction. Immediately, people (myself included), tried to figure out what shoe he was rocking. Everyone who searched eventually found the Cloud X.

On Cloudflyer Performance Review

The On Cloudflyer is the latest iteration of On’s most supportive everyday running model. Instead of naming the shoe Cloudflyer 2, On keeps the Cloudflyer name and just replaces the previous model with the improved version. In a world featuring the Nike Pegasus 37, it’s a refreshing naming scheme. 

On Cloudboom

On Cloudboom Performance Review

Like most of On’s shoes, the On Cloudboom is beautiful. It’s sleek modern look doesn’t fit alongside most running shoes. But the Cloudboom isn’t all about looks, it’s On’s entrant into the carbon plated racer segment. The relatively new category, founded by the Nike Vaporfly Next%, is a battleground. The Nike Alphafly Next%, Saucony Endorphin Pro, Adidas Adizero Adios Pro, New Balance FuelCell TC and others have made carbon fiber-plated running shoes a fierce competition between all the best running brands. Now we get to see what On can bring