NikeLab has introduced the Nike A.A.E 1.0 (Advanced Apparel Exploration) collection, an effort to push innovation in the world of performance sports and garment construction.
Known for designing products using data collected from its athletes, Nike started off the collection with a basic staple: the T-shirt.
The Nike A.A.E. 1.0 T-shirt pushes the boundaries of comfort-in-motion. According to Nike, the A.A.E. 1.0 T-shirt is designed using Nike’s archive of data, such as trajectory of the chest, back and arms in motion, with digital body maps including cling map, airflow map, sweat map and heat map.
Beginning with the A.A.E. 1.0 T-shirt, Nike is set to release eight more articles of clothing that all work together. Each piece will feature new methods of manufacturing and design to maximize comfort.
On top of the new product, this is project is innovating Nike’s own manufacturing process; the move appears to be towards computational design, which converts data into structural patterns, and automation.
“It takes us to a completely different place,” said Kurt Parker, Nike’s VP of Apparel Design, in a statement. “Instead of having to cut and sew multiple materials, we could just program the knitting machine to do it all at one moment, using one material instead of many.”
The NikeLab Nike A.A.E. 1.0 collection launches September 14 at NikeLab and select retailers. No pricing information has been announced, but stay tuned to WearTesters.com for future updates on this collection.
Source: Nike News