Nike has officially become the new licensed uniform & apparel provider for the NBA, WNBA, & NBA D-League.
We all speculated that with adidas stepping down, Nike would show that they’re still the top sportswear brand by teaming up with the NBA once again. It was uncertain if they’d seal the deal with Under Armour trying to gain partnership as well. So for those of you that haven’t worn any officially licensed NBA products due to the adidas logo – yes, there are people like that – then now if your chance to grab the gear and sport the Swoosh at the same time.
The National Basketball Association (NBA) and NIKE, Inc. (NIKE) announced today an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season.
“This partnership with NIKE represents a new paradigm in the structure of our global merchandising business,” said NBA Commissioner Adam Silver. “As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”
NIKE has a rich history of innovating and leading from the front, and has supported some of the greatest former and current NBA and WNBA players. The company has been a global marketing partner of the NBA since 1992 and expands its rights over eight years under the new agreement, where NIKE will become the first NBA apparel partner to have its logo appear on NBA uniforms. NIKE will also have the global rights to design and manufacture authentic and Swingman jerseys as well as oncourt warm-ups and shooting shirts.
“We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only NIKE can,” said NIKE, Inc. President & CEO Mark Parker. “In NIKE, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and NIKE.”
A marketing partner of the WNBA since its inception in 1997, NIKE will now have an expanded presence at WNBA All-Star and other events throughout the season. Also, for the first time, NIKE will become a marketing partner of the NBA Development League (NBA D-League), engaging in seasonlong marketing activities with a major presence during the NBA D-League All-Star Game presented by Kumho Tire and the NBA D-League Showcase presented by Samsung.
In addition, the partnership will activate around several NBA events such as NBA All-Star, NBA Global Games, NBA Draft presented by State Farm, Samsung NBA Summer League and NBA 3X. NIKE will remain the official partner and apparel provider of Basketball without Borders.
NIKE has served as the footwear and exclusive apparel provider of USA Basketball since 2006.
Hopefully no more weird sleeved jerseys
I know I’m the minority in this but I absolutely love the sleeves.
Nike quality is so much better the nba kept Adidas from going bankrupt
And also if anything Adidas gets a lot less out of the deal then the NBA did. You have no idea what you’re talking about lol
You clearly have no idea what you’re talking about, in terms of quality both companies are about the same, and adidas’ basketball revenue represents a very small amount in their total revenue.
Exactly. I’m not 100 percent sure but I’d say that a huge chunk of Adidas’ revenue might come from Soccer (Futbol).
Nikes quality is much better ? Lol yea okay good one.
i sure hope they sell tackle twill jerseys.
I hoping FILA or reebok to ink a deal with the NBA for the apparell and jersey thing.
or UA.
not nike
So excited, We are finally gonna enter a raffle to buy jerseys
THANK GOD !!
I wonder how long it’ll take Nike to put their ridiculous colour patterns on NBA clothing. Next up: NBA All Star What The jerseys hahaha!
I’m reeeeeeeeallly looking forward to the fkyknit jerseys lol
lol
“NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season.”
That’s still two season’s from now,
so 2015-2016 and 2016-2017 would still be under adidas,
and based on my own experience, there’s nothing wrong with Adidas, they make great Shorts and Jerseys.