As part of the marketing campaign for his upcoming film Uncle Drew, Kyrie Irving has collaborated with Wheaties cereal for an Uncle Drew-themed Kyrie 4.
Having collaborated with the likes of Pepsi and Krispy Kreme with previous sneakers, Kyrie Irving and Nike will once again deliver a limited and deluxe release with the help of General Mills cereal. This special Wheaties box will be oversized, and picture Kyrie Irving on one side and Uncle Drew on the other. According to Irving, it has been a dream of his to be on the Wheaties box.
This Wheaties x Nike Kyrie 4 will come with a mini cereal box, a spoon, a Kyrie themed bowl, and of course, a unique pair of the Kyrie 4. The sneaker dons an orange upper, similar to the Wheaties cereal box, and feature a blue and white patterned outsole.
No release info has been made available for the collection yet, you can catch the Uncle Drew in theaters on June 29. We’ll update you when we have confirmed release information for the shoes.
Images via Kyrie Irving