Shot by award-winning photographer Devin Allen, Under Armour has unveiled the first lookbook for UA Sportstyle’s new sneaker: the Forge 96.
In late-August, Under Armour launched its newest division, UA Sportstyle, with the help of global “Pioneers” like football champion Malcolm Jenkins of the Eagles and Japanese youth collective Tokyo Vitamin. And it looks like Under Armour’s new brand already has a hit on its hands.
In order to highlight the UA Forge 96, the lookbook showcases both Under Armour and Devin Allen’s shared history of fighting their way to success from humble Baltimore roots in an intensely personal set of photographs and videos. “The UA Forge 96 represents Under Armour’s beginnings; a story of family, hustle and leadership. You can find these influences in our city of Baltimore, and we wanted to embrace this by tapping into the local art scene for the shoot,” said Allen in a statement.
The UA Forge 96 features a ’90s-inspired design that fits in with today’s style through contemporary materials. Premium leathers, soft suedes, and panels of technical mesh are highlighted with a reflective framework to create something unique. Finally, the shoe rides atop an EVA foam midsole with a molded TPU heel stabilizer for modern comfort. You can learn more by checking out Nightwing2303’s video below.
“Baltimore is a hidden gem and we wanted to shine a light on a different side to our city, while using my life as a local artist as inspiration to guide us,” Allen continued. “Every location chosen is where I live, socially hang, and create amongst my peers. The models are those who look like friends and creators I interact with. Overall, it was inspired by a day-in-life of this unique community captured by our in-house creative squad at UA.”
The UA Forge 96 will release globally for $120 USD in limited quantities on August 31. The debut Grey/Red/Blue/Black colorway will be available at UA.com and at select retailers.
Source: Under Armour