Brandblack’s AMALGAM collection is finally here and it is full of weather-ready gear.
a·mal·gam
noun
1. a mixture or blend.
For its AW17 collection, Brandblack aims to create something “classic yet contemporary” by combining elements that are traditional and modern. According to the brand, Brandblack used an innovative approach and advanced textile development to create something that feels artisanal.
The AMALGAM collection ranges from $40 to $250 and is highlighted by water-resistant pieces like the Columbo drawstring pant ($120), Yuki winter kimono ($250), Amo waxed top nylon wind jacket ($160), and lightweight running tight ($70).
Staples like tee shirts, longsleeves, crewneck sweatshirts, and zippered hoodies have been updated in a luxurious water-resistant French Terry for AMALGAM. The H20 Sweat Shirt ($110), Santo front zip hood ($130), and Hadrian pant ($120) feature hidden zipper seam pockets, storm zippers, and that water-resistant French Terry.
Of course, the collection pairs well with two of the brand’s latest footwear silhouettes: the Brandblack Kaze and Brandblack Viento.
The Brandblack AMALGAM AW17 collection is available now at Brandblack.com. Which pieces are you feeling most?
Source: Brandblack
I tend to scratch my head with BB’s collection presentations. I can’t really make out a sense of identity. On paper it sounds like functional streetwear, and that seems to be the case if you get the sizing right with them, but it doesn’t really rub that way in pictures. I just don’t know what to think. The Hinterland shoot just seemed…awkward to look though.
Yeah, the clothes seem less like runway fashion and more like wearable street/athletic wear. I think the photographer they chose is more into runway fashion, and makes the photos look like something out of the background of a early 90s Madonna video.
It would probably be better if they shot more down-to-earth looking models and locations, or get whoever does those Ronnie Fieg photoshoots and just get a bunch of hot girls in there.
I don’t see the point of that last part — then BB would be like every other brand, it’s refreshing to not see that
I’ve seen many brand photos that look like those above. I’m not hating, its just my opinion. If others are into that, then fine. Its just not my thing.