After a number of Under Armour athletes including Stephen Curry, Misty Copeland, and Dwayne “The Rock” Johnson discussed their worries at Kevin Plank calling President Trump “an asset,” the CEO clarified his words in an open letter to Baltimore.
Printed as a full-page ad in the Baltimore Sun yesterday, Plank disseminated a message of unity — something Dwayne Johnson reproached in his statement when he called the CEO “divisive.”
“In a business television interview last week, I answered a question with a choice of words that did not accurately reflect my intent,” began the letter. “I want to clarify for our hometown exactly the values for which Under Armour and I stand.”
He continued, “Under Armour stands for opportunity. I believe one of the greatest American attributes is entrepreneurship, and I am incredibly proud of how the Under Armour story reflects this.”
“We stand firmly for equal rights,” Plank stressed with his support of his teammates by outlining the company’s values. “We believe that immigration is a source of strength, diversity and innovation for global companies based in America like Under Armour.” He further explained that he believed that immigration was the “foundation of our country’s exceptionalism.” He added that one of UA’s values is job creation and helping cities like Baltimore flourish.
In the letter Plank also took a political stand against some of President Trump’s policies. “We are publicly opposed the travel ban. With an anticipated new executive order on immigration set to come out, we will join a coalition of companies in opposition to any new actions that negatively impact out team, their families or our community.” Under Armour will join more forward-thinking companies and take public positions on legislation and policy that conflict with human rights.
Also featured in his address to Baltimore were some of the initiatives Under Armour has already taken to better the local Baltimore community; the UA House at Fayette, a 30,000 square-foot community center, has offered local residents access to entrepreneurship programs, while a Manufacturing Bootcamp and The Foundery in Port Covington has allowed City residents with barriers to workforce entry the opportunity to be trained in the skills needed to “build a good life.”
Plank ended the letter by solidifying the company’s position with a promise of unity. “We will continue to stand for equality, diversity and opportunity for all. In a time of division, we aspire to be a force of unity, growth and optimism for our city and our country. I hope we will always make Baltimore proud.”
You can read the full letter below or download it here. Thoughts on Kevin Plank’s letter? Let’s discuss respectfully below.Kevin Plank open letter to baltimore trump.compressed
Source: Under Armour