The Jordan Brand has unveiled two unique retail experiences in New Orleans to celebrate NBA All-Star Weekend.
The first is the Flight Lab: a Jordan Brand takeover of the Footaction store at Canal St. and Bourbon St., where the Jordan presence is recognizable from the outside with a clean white and gold exterior. The store features a full assortment of Jordan Brand product and offers consumers the opportunity to customize their product. Whether it’s interacting with the hyper-realistic holograms of Jordan Brand athletes, or designing your own Jordan shoe with members of the brand design team, consumers will be impressed with the space, how it speaks to Jordan’s commitment to performance and innovation, and what it has to offer fans this weekend. Today, the Flight Lab featured appearances from the legendary Tinker Hatfield and Jordan Brand athlete Carmelo Anthony, with more unique experiences to come in the next two days.
On Sunday, the brand will release the AJXX8 Bamboo when the store opens at 10 a.m. CT. Visit Footaction.com to find out how to purchase.
Immediately next door is Crescent City Iron Works, the Jordan Brand’s bespoke pinnacle boutique for consumers. Inspired by a speakeasy experience, the space features the Crescent City Gold Collection, the brand’s pinnacle apparel assortment. The space also features first-come, first-serve special programming throughout All-Star Weekend. You can check with @jumpman23 for details.
Those cp3 I just ordered my pair weeeeeeeeeeeeseeeeeee