Yesterday in the Bay Area: Under Armour Basketball’s SMILE 4 GOLD Pop-Up

On Saturday, October 14, Under Armour Basketball unveiled SMILE 4 GOLD, a one-day only pop-up to celebrate Stephen Curry’s second world title and the release of the highly anticipated and limited-edition Curry 4 “More Rings” Championship Pack

From 12pm-7pm PT, lines gathered outside of Southland Mall in Hayward, CA to get into SMILE 4 GOLD, held inside famed local jeweler, Highline Jewelry. DJs AUXCORD and Daghe, kept the crowd live throughout the day while local radio and Internet personalities such as Shan of CBS 99.7Now, DC Coleman and Shay Diddy of KMEL, and Marcelas Howard stopped by to support, as well as rappers Kamaiyah and Lil Yase. 

Once inside the space, local fans had the chance to become immersed in the design of the Champ Pack and take photos with iced out custom jewelry — including a heavy Curry 4 replica jewelry chain made of more than 2,000 diamonds.

Photo: Jarron Ramos (@JAHRONMON) / WearTesters.com

Photo: Jarron Ramos (@JAHRONMON) / WearTesters.com

Before exiting the pop-up, fans had the opportunity to choose one of three replica championship rings, which entered them into a live raffle. Winners become eligibile to purchase the limited run of the Curry 4 “More Rings” Championship Pack from Shoe Palace on Telegraph Ave. on Tuesday, October 17.

  • Today, Sunday, October 15th at 3pm PST, check @UABasketball Instagram Story to see if your chosen ring will be selected to advance into the Shoe Palace raffle. 
  • On Tuesday, October 17th, selected ring holders will head to Shoe Palace (Telegraph Ave. Location) at 2:30 PST to have their shot in the raffle to purchase 1-of-30 Curry 4 “More Rings” Championship Packs #MoreRings

Photo: Jarron Ramos (@JAHRONMON) / WearTesters.com

Photo: Jarron Ramos (@JAHRONMON) / WearTesters.com

Photo: Jarron Ramos (@JAHRONMON) / WearTesters.com

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