SPOILER ALERT: It’s too much.
According to Nick DePaula over at The Vertical, LaVar and his Big Baller Brand are eyeing a $200 price tag for his son’s first signature model that he and his associate, Alan Foster, have reportedly been developing over the past year.
Earlier it was reported that Nike, adidas and Under Armour all passed on giving Lonzo Ball a sneaker endorsement deal due to the unorthodox demands that his father, LaVar Ball, made during negotiations.
In those meetings, it was reported that LaVar had a mockup of a shoe that he hoped would be Lonzo’s first signature model, but whatever that mockup looked like, we doubt it looked worthy of $200.
At this point, it’s starting to sound like LaVar’s outlandish goals and high demands are going to cost his son getting any kind of sneaker, but what do you guys think? Where will Lonzo eventually end up?
Sound off in the comments section below or on social media with the #WearTesters.
I wonder if the kid has any say in this. “Dad, this is stupid. Lets take the millions and go.” “Boy, I could beat Jordan one-on-one. We’re doing this.”
Wait so last season, didn’t Kobe Bryant’s low top Nike shoes, those made from plastic, retail at two bills as well? Maybe I am missing something here, but Nike just lowered the prices for certain sig models after scraping the 220 price mark, so now people are scoffing at a two hundred dollar shoe? That said, I would take everything that Nick (Nike) DePaula with a grain of salt, especially considering what he used to push over on Sole Collector.
I mean….Kobe Bryant/Nike or Lonzo Ball/Big Baller Brand. A legendary future hall of famer on the brand that has dominated the bball sneaker game for 20 years or some rookie on some brand that as far as i know runs out of his pops suburban garage. If we complained about Nike prices being too high(and most did), what you think is going to happen with this Big Baller Brand $200 BS?
Please do trash talk with nightwing about the Lavar Ball! loll
I don’t know, but only delusional people would even take this BBB crap seriously. I checked their website out of curiosity and just laugh what these goofs have to offer, not to mention the pricing. hell, I would rather buy knock-offs with better material and quality over a no named company that is just pretty much just feeding someone’s over-inflated ego. from an entrepreneur standpoint, BBB and it’s management is a disaster waiting to happen.
Lavar should’ve waited after Lonzo earn his respect in NBA(take the rookie contract first), then asked for the partnership when it’s time for a renewal…smh…
I understand your point, as I have been complaining about Nike’s weird pricing of shoes for over a decade, but, the bar has been set, and Nike does want to sell a two hundred dollar shoe. They failed with LeBron, failed with Kobe, failed with Durant as well. None of their two hundred dollar shoes sold as well as Nike wished them to sell, but again, the bar has been set. Ball is simply taking advantage of what he is seeing.
I don’t know if the post title is really accurate. It’s more of “You won’t believe how much LaVar wishes Lonzo’s first sneaker would cost”, as opposed to “might cost”.
Still can’t be sure of LaVar’s grand scheme. I mean the spotlight thing, he’s nailed. Where else he plans to go with it, especially after jeopardizing sponsorship deals for his sons, I don’t know. Or maybe he is legit out of his mind.
he reminds me of lots of those cuckoos appearing in shark tank. he’s not alone.
Lavar is messing up his son’s career.
I think he’ll end Team-Banking it, most likely getting Team J’s. His Dad is really getting in the way for him.
This really is like watching a train wreck. He really has to cut ties with his father. This isn’t just about indorsements. Teams won’t want to deal with him.
Maybe there’s something we don’t know? I mean blood is thicker than water…and probably money? up to a point? I’m not sure about this whole situation — like why give the father all this power? Is it that classic situation where the father is running the kid’s life?
“where the father is running the kid’s life?”
This. I feel sorry for the kid.
Lonzo is about to have his own BBB kicks next to the Shaqs and And 1s in Walmart.
I have no problem with what LaVar is trying to do. While he might not succeed, he has the right idea. Ownership. He wants his sons to be his own entity as opposed to just making one of the big shoe companies millions, he wants his own thing. If one of his sons become the star he hopes they will be, or even better, if all of them take the league by storm, the companies will come crawling to him.
Granted, Kobe and Bron are established international athletes, but they were asking for $200, so whats the problem?
Everyone needs to calm down, this man isn’t stupid or “ruining the kids life”, he first of all built three basketball prodigies, and has built his OWN brand over the past 20 years… he knows what he is doing. He didn’t “cost his kid millions of dollars” just because he didn’t land an endorsement deal with the big three brands, he is smart for not letting those brands have so much equity in what lonzo does. Co-branding isn’t common (what lavar wants from another company) but niether is the ball family, and because of their uncommon way of living is how they built their basketball/brand success. Everyone is writing them off before you are giving them a chance, just wait and see.
Seth I and most ppl are not writing them off.. but his dad is building too much hype before the kid is even drafted. Lavar needs to shut his mouth and look up the word “humble”. Teams, coaches, GM are obviously thinking twice about drafting the kid because they’ll also be drafting Lavar. His kids may or may not pan out so if they don’t then yeah he costed his kids millions in endorsement. Maybe Lavar knows about an injury that Lonzo has.. is why he not going to the draft combine. The PG is the most competitive position so why build up hype to become a possible failure?
20 years? and the company is exactly where it is now? the Ballshit is just living on his sons popularity, but from a business standpoint, I wouldn’t dare deal with his type. I have to say and hope to be proven wrong, but the Ball is “STUPID” and merely living on a hype. if he really loves his children, he should let them be their own man and not try to ruin it for his own personal glory. it’s pretty obvious that this loser is the one calling the shots and pretty much his face on the poster.
there are only two scenarios in this drama, he cost his children some endorsement because of him trying to engage in matters that he don’t know shit about or he didn’t cost his children some endorsement deal because they are not that really “talented” to be even considered by the Big 3.
It will be hard for BBB to succeed unless they have one of the big 3 backing them or an investment from a Chinese company but even so mature ppl are not going to pay $200 for a basketball shoe with EVA cushioning and cheap plastic with an ugly logo. Even Brandblack is somewhat unknown and they have great cushioning, material, performance and one of the sleekest aesthetics and none of their shoe tops $140.
The Ball family needs to either bow down to the big 3 and use their tech or get investment (Kickstarter?) to R&D cushioning and materials. But I’m sure if BBB does not partner up with any of the established companies they will have tons of salesman/scientists showcasing them cushioning tech and materials.
I think they will get a Chinese company to back them up though and kind of go the Way of Wade route. Just hopefully they will have nice looking shoes and A+ material (leather) like WoW and better cushioning.
Just wait till BBB x Crocs special limited edition only available in Japan for $799
Why Japan tho? I dont think the Japanese wants to get their hands on those lol