In a search for top design students from around the United States, Under Armour hosted its first-ever Design Future Show at its Baltimore-based world headquarters.
The brand challenged design students to be creative and daring, and expand on the vision of Under Armour — to empower athletes everywhere — through innovative and cutting-edge designs.
For a chance to win a cash prize and an Under Armour Design Fellowship, students presented their final concepts to Under Armour’s Chief Design Officer, David Dombrow, VP Global Design Engine, Noreen Naroo-Pucci, and Senior Design Director, Nick Cienski (interview with him here). The UA Design Fellowship will be held, in-part, at the new UA Lighthouse Design and Manufacturing Leadership facility at City Garage in Baltimore.
“The Design Future Show provides students a rare opportunity to not only present their amazing concepts but truly engage with the entire UA community,” said David Dombrow, Under Armour Chief Design Officer.
Three finalists focused on apparel — Chance Manzler of the University of Cincinnati, DAAP, Corynn McAtee of the Parsons School of Design, and Hannah Marcinek of the University of Cincinnati — and three focused on footwear — Chaz Inouye of the Otis College of Art & Design, David Chung of the ArtCenter College of Design, and Kurtis Hoffman of the College for Creative Studies. All six were mentored by select Under Armour designers.
The winner for apparel was Chance Manzler and the footwear winner was Kurtis Hoffman.
“The creative output from this selection of students was outstanding. Their end to end journey was excellent and redefined standard approaches to design. We experienced world class talent that reset the bar for the next generation,” said Noreen Naroo-Pucci, VP Global Design Engine.
Source: Under Armour