Jumpman, Jumpman, Jumpman, Jumpman.
As sneakerheads, we talk a lot about logos. Everything from a brand logos, to a player logos on PE’s and signature models. Some we love and some we hate, but for most the power of a logo drives our purchasing decisions and how we view or judge a certain product. Its only natural that we hold products from a powerful logo like the Nike Swoosh or Jordan Jumpman to a higher standard than say, Li-Ning’s logo.
Michael Bierut, the graphic designer behind Hilary Clinton’s presidential campaign logo gives us some insight behind the different types of logos and what truly makes a great logo.
What is your favorite sneaker related logo? Sound off in the comments section below.