As WearTesters continues to develop and bring our readers unique content, we are always trying to be better. With that said, we will now be bringing you The WearTesters Weekender. Let’s keep the conversation going over the weekend. We’re looking to keep you informed and keep you engaged with our site and the topics we cover.
From now on, you can hashtag #WearTestersWeekender on Twitter to suggest topics for us to cover and we will read through and consider your suggestions for each installment.
Now, to jump right into this weekend’s topics. There are a few things I want to cover but let’s talk about every 2K player’s favorite story of the week. Rachel DeMita. The soon to be (if not already) famous host of 2KTV, which will be a new element to this years installment that gives players a real, episode based TV show centered around the NBA and its players. The show will be directly integrated into the game and feature Rachel (@RADemita on social media) as your host. She played Division I college basketball for Ole Dominion, has modeled for a number of companies, and now finds her way in front of this years 2K15 players…..I have a feeling that is a lot of our readers…. So look out for the release of 2K15, try not to play the video game more than you play basketball in real life, and enjoy the show!
The biggest thing we take away from this at WearTesters is something she discussed earlier this week. In the paraphrased version from memory… If you find something you love to be involved in, find a way to make it work for you. You don’t have to go the same route as someone before you. You can carve your own path and your own role based on your passion and your ability.
Moving on, let’s talk Miner, Dolce, Dekovic. They’ve moved on from Nike. If you are just finding out, or know who Mark Dolce, Mark Miner, and Denis Dekovic are, then you are probably still in shock at the news. In a series of instagram posts showing respect and gratitude to Nike and tremendous excitement about working together at adidas, the sneaker community came to realize what happened. Three of Nike’s youngest, brightest designers joined adidas this past week in a move NO ONE saw coming. Why would they want to leave? Why didn’t Nike retain them? What will they come up with now? These questions, and undoubtedly many others, ran across the minds of fans of both brands and footwear as a whole. The reality is, we do not currently have all those answers. We can only speculate and respect that they made the best decision for themselves, their own aspirations, and their families.
Having said that, we’ll tell you this: The three world class designers will be getting their hands dirty in a new design studio in Brooklyn, NY set to open in 2015 some time. In all likelihood, they will spend some time on the sidelines of adidas operations and learn more about the brand and the ins and outs of working for them. Then, they will join the fray and begin designing and hopefully finalizing successful products for adidas. Some say this won’t move the needle towards adidas, citing impressive growth and dominance by Nike in America. Others may say this is an irreversible blunder by Nike and that the sportswear giant must now be wary of adidas’ impending comeback. We’ll say that Nike attracts some of the greatest design talent in the world and will likely be fine, but one must remember that parity and competition in the market is good for all consumers. We hope Nike’s next wave of designers brings us some great new silhouette’s and we hope the trio of designers create some fantastic products in Brooklyn for us to enjoy.
Branching off from the final note in the last section, we wanted to briefly discuss parity and competition within the footwear market. Consumers benefit when companies compete hard, drive innovation forward, and drive prices down in some cases. Remember when you’re making shoe purchases that it is alright to branch out. Go out on a limb and try a brand and shoe with a good review on our site but from a brand with a lesser known reputation. The people at Peak, Under Armour, Nike, adidas, Puma, Brandblack, Li-Ning, Ektio, and many other brands are all passionate about the same thing we all love, footwear. Buy what you’re interested in and what you like. Don’t be afraid of your taste and remember that competition is always a good thing. Flyknit, ClutchFit, Boost, Micro G, LunarLon, Flywire, and a multitude of other advancements and innovations all came about as companies tried to improve and out innovate one another. We have made out pretty well!
We hope you enjoyed the first edition of The WearTesters Weekender. Let us know what you think of our chosen topics and our writing in the comments below! Thank you for taking the time to read and thank you for your continued support of the site!