We first reported Under Armour’s new cushioning system, UA HOVR, back in October. Now, the brand has unveiled two new silhouettes that use it: the HOVR Sonic and HOVR Phantom.
UA HOVR is a cushioning platform comprised of a proprietary foam compound created in partnership with Dow Chemical. The foam should provide a super-soft durometer with energy return, support, and shock absorption.
HOVR, Under Armour’s third cushioning system (Micro G was the first, Charged Cushioning was the second), has a unique technology called the Energy Web; it is a comprehensive mesh web that contains the cushioning core in order to maintain the midsole’s shape. According to Under Armour, it improves responsiveness, energy return, and impact protection.
The HOVR cushioning platform will debut in two new footwear models: the HOVR Sonic ($100) and the HOVR Phantom ($130). They’ll be available for purchase on February 1, 2018.
Both silhouettes will be available in Record-Equipped variants that will track distance, cadence, shoe lifespan, stride length, and more through the Map My Run app for an extra $10 (so $110 for the HOVR Sonic RE and $140 for the HOVR Phantom RE).
We should have a performance review on the HOVR Sonic in a few weeks so stay tuned. For now, what do you think of the new UA runners for 2018? Let us know.
Source: Under Armour