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Under Armour Unveils the HOVR Phantom and HOVR Sonic

under armour UA Phantom featured

We first reported Under Armour’s new cushioning system, UA HOVR, back in October. Now, the brand has unveiled two new silhouettes that use it: the HOVR Sonic and HOVR Phantom.

UA HOVR is a cushioning platform comprised of a proprietary foam compound created in partnership with Dow Chemical. The foam should provide a super-soft durometer with energy return, support, and shock absorption.

HOVR, Under Armour’s third cushioning system (Micro G was the first, Charged Cushioning was the second), has a unique technology called the Energy Web; it is a comprehensive mesh web that contains the cushioning core in order to maintain the midsole’s shape. According to Under Armour, it improves responsiveness, energy return, and impact protection.

under armour UA HOVR Sonic Men's Blk

The HOVR cushioning platform will debut in two new footwear models: the HOVR Sonic ($100) and the HOVR Phantom ($130). They’ll be available for purchase on February 1, 2018.

Both silhouettes will be available in Record-Equipped variants that will track distance, cadence, shoe lifespan, stride length, and more through the Map My Run app for an extra $10 (so $110 for the HOVR Sonic RE and $140 for the HOVR Phantom RE).

We should have a performance review on the HOVR Sonic in a few weeks so stay tuned. For now, what do you think of the new UA runners for 2018? Let us know.

 

Under Armour UA HOVR Sonic Women's 1
UA HOVR Sonic Women’s
under armour UA HOVR Sonic Men's 1
UA HOVR Sonic Men’s
Under Armour UA HOVR Phantom Women's 1
UA HOVR Phantom Women’s
Under Armour UA HOVR Phantom mens
UA HOVR Phantom Men’s

 

 

Source: Under Armour

8 comments
  1. I like the mids: if they have some more toned down colours i might be interested: if the cushion is similar to boost obviously

  2. I’m feeling the mids too. Kinda like the BrandBlack Vientos

    Don’t know why they won’t bring back micro G either. Like real CFD1 Micro G

  3. Just seems like a gimmick. Micro G was the real deal, right up there with boost and Jetlon. I just don’t get it. If it ain’t broke, don’t fix it.

    1. I don’t see how a new cushioning system is a “gimmick”…I mean Boost came out and no one called it gimmick. When the VaporMax sole unit came out no one called it a gimmick…

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