Yesterday, Under Armour held its FW17 showcase in a new way: fashion show. There, the brand unveiled the UA Drive 4 and entirely Threadborne outfits for men and women.
The UA Drive 4 looks way better in person — and I didn’t even recognize it at first because I was looking for what we saw in leaked images (I think we are all learning that these leaked images don’t do the kicks any justice). While we don’t have official tech specs, a release date, or pricing just yet, we do know that this model is coming soon and should be around $115.
The model wearing the UA Drive 4 was also sporting a fully Threadborne outfit. As adidas and Nike did with their respective knits, Under Armour has followed suit and created tops and bottoms from its premier material. These Threadborne pieces feel very different than the Primeknit and Tech Knit competitors — it is thicker, has different amounts of stretch depending on the garment’s function, and is very soft. UA’s knit pieces will land sometime in July for FW17.
Thoughts on the UA Drive 4 and Threadborne garments? This is just the beginning…