Meet the adidas AM4NYC.
To celebrate the New York launch, a SPEEDFACTORY Lab Experience will be held in Brooklyn for consumers to get a glimpse into adidas’ future. Not only that, but consumers will have an opportunity to receive custom footscans to discover their perfect fit and be able to test run the shoe in an interactive experience.
adidas is using data to create the ultimate heel and midfoot lock down while cutting down weight. The upper also has tension patches that puzzle together for varying stretch and stiffness.
All this sits atop a floating torsion bar and a Boost midsole for comfort and cushioning. Lastly, adidas has precisely bonded the sole to upper to eliminate glue for the best Boost experience.
The adidas AM4NYC is available now for $200, exclusively over on adidas.com and select adidas retailers. The sneaker will also be available with the AM4LDN 1.1 and AM4PAR 1.1 over at adidas’ flagship store on 5th Avenue and the brand concept store at 610 Broadway in New York City.
There will also be other iterations of the AM4LDN and AM4PAR that will release at other times as well.
What do you think of the newest addition to the adidas ‘AM4’ series? Were you able to cop a pair of the sneaker at the designated places? Post your comments in the comment section down below.