To celebrate the launch of the Reebok DMX Run 10 ‘Predator’, Extra Butter will be screening the original 1987 Predator film tonight.
‘Alter the Icons’ is Reebok Classic’s newest collection that features classic footwear with re-imaginations of the brand’s iconic Starcrest and vector logos.
Joshua Vides has rode a wave of Internet fame to become one of the most popular visual artists right now. His latest exhibit at the DC Shoes Hub in Paris brought the likes of Yasiin…
Over the weekend, adidas Skateboarding partnered with professional skater and multi-faceted creator Na-Kel Smith for an immersive, multi-sensory experience in Los Angeles.
Decades ago, Nike harnessed a shape-shifting element that forever changed the brand with it’s Air Max line. To celebrate the next generation of Nike Air, the Swoosh partnered with a group of artists to use…
In celebration of Air Max Day 2018 (March 26), Nike will be hosting Nike: ON AIR design workshops in Paris, London, New York, Seoul, Shanghai, and Tokyo.
On Monday night Reebok gathered some of the best personalities in fitness and entertainment to launch its latest running shoe: the Fast Flexweave.
Today, PENSOLE Footwear Design Academy announced details for the 2018 World Sneaker Championship. It’s the school’s fourth year running the event, and the competition has evolved.
So you want to be a footwear designer huh? I love sneakers, but I had no idea how hard attending a PENSOLE crash course would be…until now.
The dichotomy of characters in Los Angeles during All-Star Weekend was wide-ranging and seemingly never-ending.
After pulling LiAngelo Ball out of UCLA, the LaVar Ball has hinted at an upcoming Gelo signature sneaker for the past few months. We finally got our first look during All-Star Weekend.
This upcoming weekend, adidas is bringing some culture to 747 Warehouse St. in Los Angeles, CA. While we have already provided some details on the event, the brand is now sharing more of what to…
Nike has big plans for Air Max Day 2018, and it showed off some of the releases for its yearly “holiday” in Shanghai.
For All-Star Weekend adidas plans on hosting a huge multi-faceted experience at its 747 Warehouse St. event. For us, the highlight is the basketball game that will pit Snoop Dogg’s West Coast team of rappers…
Yesterday, Reebok and youthful rapper Lil Yachty solidified their partnership with a fashion and music experience in New York.
Tonight, Reebok is hosting a special event in New York for its Reebok Workout Plus sneaker. Lil Yachty will be performing, and even if you can’t make it, you’ll be able to livestream the event…
After announcing that N*E*R*D would be headlining the 747 Warehouse St. event in Los Angeles, California, adidas has released the next batch of artists that are set to perform at the two-day, basketball-inspired musical event.
Brandblack never fails to impress with its clothing and footwear, and that was evident with the Commonwealth x Brandblack Aura ‘Disruption’ because it showcased stunning craftsmanship and materials.