It wasn’t that far off ago that Nike closed down its original multi-story NikeTown retail store. Completely removing itself from the Current POTUS-owned property. Swoosh had its eyes already set on building its new flagship…
After resigning Hall of Famer Grant Hill and tennis legend Bjorn Borg, Fila has inked an endorsement deal with German Silva, a retired long-distance runner who famously captured back-to-back wins at the New York City…
After teasing this partnership with posts in Reebok gear, Cardi B and sportswear company Reebok have formally announced their partnership.
Sneaker Freaker editor in chief Simon “Woody” Wood has penned his latest masterpiece, The Ultimate Sneaker Book.
Cecily Schmidt has filed a new civil rights complaint against Nike Inc. that describes the “boy’s club” workplace culture as much more graphic than many initially thought.
After a Manhattan federal jury found Jim Gatto and two others guilty of fraud charges as part of a pay-to-play college basketball scandal, NPR’s Fresh Air invited writer Michael Sokolove to explain just how complex and…
Though Nike’s Flyleather has seen a slow build up over the last year with intermittent releases, the Swoosh seems to be preparing us to see a whole lot more of its innovative material.
A Manhattan federal jury has found Jim Gatto — an adidas executive who was arrested in September of 2017 as part of a pay-to-play college basketball scandal — and two others guilty on fraud charges.
NBA Hall of Famer Grant Hill has signed a lifetime deal with his old sportswear company Fila in an effort to retro his historic basketball sneakers.
This weekend, Foot Locker teamed up with Nike to celebrate the return of basketball with the LeBron 16 King ‘Court Purple’. The shoe was unlocked for customers in Los Angeles via a mobile pop-up shop…
Mohamed Karlakwan Damala Bamba, better known as Mo Bamba, has signed a multi-year endorsement deal with Under Armour. This news comes just days after Under Armour signed league star Joel Embiid.
Lena Waithe, perhaps best known for flexing her mastery of the television medium on Master of None and The Chi, will be the executive producer on a new sneaker show for Jeffrey Katzenberg’s Quibi platform.
Lakers forward Kyle Kuzma has signed an endorsement deal with GOAT, a sneaker resale platform, for the 2018-19 NBA season.
Puma’s social media outlets have been on fire lately, and the company is now deciding to use its platforms to benefit an excellent cause with #THIRDSALUTE.
After posting a mysterious teaser on Wednesday, Q4 Sports has announced its signing of NBA champion Marreese Speights. He will join Detroit Pistons guard Langston Galloway, New Orleans Pelicans guard E’Twaun Moore, and Indiana Pacers guard…
After days of rumors, Under Armour has officially welcomed Joel Embiid to its roster.
Gordon Hayward is the latest NBA athlete to join Chinese brand Anta’s roster. He will join Klay Thompson, Rajon Rondo, and Manny Pacquiao — and get his very own signature shoe.
With less than a week before Puma’s October 11 global launch date for the Puma Clyde Court Disrupt, the brand had made a splash with the potential addition of four-time All-Star center DeMarcus Cousins.