Jordan Brand’s long and storied history as a sponsor of professional sports has resulted in some of the rarest and most coveted shoes ever made. Player Exclusives (PEs) are the cream of the crop in terms of rare, performance focused sneakers. They’re shoes designed and produced in small quantities exclusively for the players and sometimes their friends & family.
Chris talked a lot about PEs in his video on the latest retro Jordan PE to release at retail, the Air Jordan 12 University Gold. You can watch the video here:
In their latest article, the SoleSavy team did an intriguing deep dive into rare Air Jordan PEs that made it to retail and the impact they had on both sports and sneaker culture.
You can read the full article over at SoleSavy.