Do you prefer real reviews or do you just like to consume content?
We were asked what our thoughts were on shillers vs real reviewers so MJO23DAN and I sat down to discuss.
There are pros and cons for each type of content so everything really just depends on your perspective and what you look for when consuming content. Obviously, there are dubious “reviews” that are simply published for clicks and revenue instead of helping consumers; if the masses support that type of content then that shows those that create it, and the brands, that it’s what people really want vs. a quality informational review.
Brands and viewers truly dictate the success of a YouTube channel — and a website like this one — so sound off below and share your thoughts on the subject.