Well, the king stay the king for a reason. The latest collection from Reigning Champ and adidas Athletics features premium Primeknit apparel, the first AlphaBounce collab, and a brand new UltraBoost collab.
In line with the craftsmanship and quality fans have come to expect from Reigning Champ, the collection is highlighted by knit clothing — a trend we have seen from almost every big brand (Threadborne clothing is coming FW17).
Seamless Primeknit hoodies, bombers, and pants for men and women headline this latest adidas Athletics x Reigning Champ project, but woven jackets, crewnecks, zip hoodies, tees, and pants for men and women are also featured in RC’s signature heavyweight French terry. The apparel ranges from $40 to $225.
The last Reigning Champ x adidas UltraBoost was an instant sell out, and now, both parties are back with new takes on the hottest Three Stripe silhouettes. Both the AlphaBounce ($150) and UltraBoost ($200) are done up with white heather with leather details.
The collection launches globally on April 7 at adidas.com, adidas stores, ReigningChamp.com, Reigning Champ flagship stores, select Foot Locker locations, and select fashion boutiques.
Additionally, the adidas Athletics x Reigning Champ UltraBoost and AlphaBoucne will drop via the adidas Confirmed app only in New York. Both men’s and women’s styles will be available through the app.
According to adidas, reservations for the AlphaBounce open Monday, April 3, and reservations for the UltraBoost open Tuesday, April 4. Pairs will be picked up at the adidas NYC flagship store on 5th Ave and at New York Sport Performance in Soho on April 7.
What do you think of the latest Reigning Champ x adidas Athletics collection? Think anybody will actually work out in this gear? If you’ve tried some of RC’s French terry, how is it? Sound off below.